Retail media gives one view of the customer. However, to scale, commerce media knows they need to have a holistic view of the customer. At Cannes Lions 2026, leaders from Above Data, Adobe DSP, Fetch, FreeWheel, Genius Sports, Grupo Bimbo, Navigator, PayPal, and PMG explored what this shift means for measurement, access to data and inventory, shoppable media, and long-term brand building. Watch the conversation below to hear how they define commerce media, what brands still get wrong, and where the space is headed.
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How commerce media connects customers across retailers
Featured partners
- Above Data – Ben Webb, CEO and Founder
- Adobe DSP – Phil Cowlishaw, Managing Director
- Fetch – Emily Starer-Wallace, General Manager of Data Partnerships
- FreeWheel – Larry Allen, Vice President of Global Strategy, Data, Measurement, and Addressable
- Genius Sports – Saqib Mausoof, Chief Product Officer
- Grupo Bimbo – Catherine Berger, Vice President of Marketing Transformation and Services
- Navigator – Kristina Kaganer, Chief Product and Technology Officer
- PayPal – Jenna Griffith, Vice President of Global Ad Operations
- PMG – Chad Stoller, Global Head of Media
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This is one of several conversations from Cannes Lions 2026 on how brands can use data, media, and technology to better understand and reach customers. Subscribe to our newsletter to receive our next Cannes conversation straight to your inbox, access all of our marketing insights, and hear from more industry leaders on connecting commerce activity to measurable outcomes.
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NEW YORK, May 4, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology and now a part of Experian, has been honored with two iMedia ASPY Awards. Announced on May 3rd at the iMedia Summit in Lost Pines, TX, Tapad’s 2016 ASPY Awards include “Best Customer Service” and “Best Mobile Partner.” In 2015, Tapad’s proprietary technology, Tapad Device Graph™, was named “Best New Media Innovation” and Tapad employee Chris Martin was awarded the “Rising Star Award.” The iMedia ASPY Awards – determined exclusively by agency votes – recognize the industry’s top marketing technology, media companies and publishers for outstanding service to agencies. The award for “Best Customer Service” recognizes Tapad’s client services team and their dedication to helping agencies fully understand their consumers’ behavior and achieve the best cross-screen campaign ROI through Tapad’s Campaign Pulse and TV Pulse analytics reporting. The “Best Mobile Partner” win recognizes the abilities of the Tapad Device Graph™ to deliver unified cross-screen solutions for the company’s partners. “We are privileged to have a talented and dynamic group of people on our client services team, and we are honored to be recognized by iMedia Connection and our agency partners,” said Tapad Founder and CEO, Are Traasdahl. “We have always strived to provide the best solutions and the best customer support, so it’s extremely gratifying to be rewarded for our efforts. If our clients and partners are happy, we are happy.” For more information on the iMedia ASPY Awards please visit: http://aspyawards.com. Read the full press release here. Contact us today
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