Picture a patient across from their doctor, list of questions in hand. That conversation is where care actually begins, but most healthcare marketing stops well before the exam room door. At Cannes Lions 2026, we asked leaders from DeepIntent, IQVIA Digital, Klick Health, PulsePoint: what does it take to move someone from awareness to care, not just to the next click, but to the doctor’s office? Their answers, in four minutes, below.
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How to close the gap between awareness and care in healthcare marketing
Featured partners
- DeepIntent – Ian Colley, Chief Marketing Officer
- IQVIA Digital – Jerrad Rickard, Senior Director of Product and Strategy
- Klick Health – Kristy Quagliariello, Vice President of Programmatic Media
- PulsePoint – Jonathan Zile, Chief Data Officer
From onboarding to outcomes
Pharma marketing teams need identity workflows that can support accurate audience creation, governed activation, and partner-enabled measurement without combining DTC and HCP identity paths.
Download our pharma marketing playbook to help your team:
- Plan DTC and HCP identity strategies with clearer separation
- Prepare audiences for activation across approved channels and partners
- Evaluate audience quality, usable reach, and governance
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This is one of several conversations from Cannes Lions 2026 on what it takes to reach patients and providers with information they can use. Subscribe to our newsletter to receive our next Cannes conversation straight to your inbox, access all of our marketing insights, and hear from more industry leaders on connecting healthcare data to real outcomes.
For more from Cannes Lions 2026, continue with another conversation in the series
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NEW YORK, May 4, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology and now a part of Experian, has been honored with two iMedia ASPY Awards. Announced on May 3rd at the iMedia Summit in Lost Pines, TX, Tapad’s 2016 ASPY Awards include “Best Customer Service” and “Best Mobile Partner.” In 2015, Tapad’s proprietary technology, Tapad Device Graph™, was named “Best New Media Innovation” and Tapad employee Chris Martin was awarded the “Rising Star Award.” The iMedia ASPY Awards – determined exclusively by agency votes – recognize the industry’s top marketing technology, media companies and publishers for outstanding service to agencies. The award for “Best Customer Service” recognizes Tapad’s client services team and their dedication to helping agencies fully understand their consumers’ behavior and achieve the best cross-screen campaign ROI through Tapad’s Campaign Pulse and TV Pulse analytics reporting. The “Best Mobile Partner” win recognizes the abilities of the Tapad Device Graph™ to deliver unified cross-screen solutions for the company’s partners. “We are privileged to have a talented and dynamic group of people on our client services team, and we are honored to be recognized by iMedia Connection and our agency partners,” said Tapad Founder and CEO, Are Traasdahl. “We have always strived to provide the best solutions and the best customer support, so it’s extremely gratifying to be rewarded for our efforts. If our clients and partners are happy, we are happy.” For more information on the iMedia ASPY Awards please visit: http://aspyawards.com. Read the full press release here. Contact us today
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