At A Glance
A national e-commerce pet supplier tested audio for the first time and beat campaign goals by 63% with Experian Curated Deals. Here’s how they turned a small test into a core growth channel.What challenge did the pet brand face?
A national e-commerce pet supplier wanted to expand into audio advertising to diversify beyond display campaigns. But with only one team member available to test this new channel, they faced three hurdles:
- Prove performance in a new channel
- Run lean with limited bandwidth
- Show purchase intent, engaged site visits, and completion rates fast
They needed a partner to handle execution and supply optimization so their lean team could focus on strategy and selling audio internally.
Hear how we’re working with Audacy to help our clients connect beyond the screen
The solution: How did Experian Curated Deals help?
To test audio efficiently without adding internal overhead, the brand turned to Experian Curated Deals. Experian Curated Deals unified premium audience data with curated audio inventory into a performance-ready private marketplace, delivered via a simple Deal ID and optimized on the supply-side in real time.
This approach allowed the brand to validate audio quickly while maintaining performance confidence and operational simplicity.
“What stood out about Experian was their real-time control and the depth of their trading team. I knew I could hand them a campaign, and they’d run with it.”
National e-commerce pet supplierProgrammatic Media Lead
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What were the campaign’s results?
Curated Dealsoptimizedperformance at the supply level and enriched inventory with real-time audiencesignals, and the brand drove measurable results without adding creative refreshes or operational complexity.
In just a few months, audio transformed from a small test into a top-performing channel:
- Exceeded KPIs by 63%
- Increased purchase intent and engagement vs. competing platforms
- Matched display performance without creative refreshes or incentive overlays
- Earned budget increases, positioning audio as a long-term investment
- Reduced internal setup time, freeing the team for strategic projects
“Experian became more than just a media partner: they filled critical gaps that would typically require outsized investment in internal resourcing.”
National e-commerce pet supplierCMO
Explore more examples of how brands are driving performance with Experian
Why does this matter for marketers?
Audio is no longer experimental. When paired with premium audience data and optimized supply paths, it becomes a scalable performance channel.
This case study shows how brands can:
For marketers navigating limited resources and pressure to prove ROI quickly, Experian Curated Deals provides both operational simplicity and measurable outcomes.
See how your campaigns can achieve similar results with Experian Curated Deals
Curated Deals FAQs
Experian Curated Deals unify premium data and premium inventory into optimized private marketplaces designed for performance. Delivered as simple Deal IDs, Curated Deals enrich bidstreams with real-time, privacy-safe signals and apply supply path optimization to improve efficiency and campaign outcomes.
Experian Curated Deals allow brands to combine high-intent audience data with premium audio inventory while optimizing supply paths automatically. This reduces operational complexity and improves performance without relying on legacy identifiers
Yes. In this case, audio campaigns not only exceeded awareness and engagement goals but also matched the conversion performance traditionally associated with display.
Experian supports lean teams by providing the choice between self-service activation or fully managed support, scaling resources as needed without contracts or minimum commitments. By managing setup, supply optimization, and reporting, Experian acts as an extension of your team, reducing internal workload while driving performance.
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Tapad, a part of Experian, wins iMedia ASPY awards for Best Customer Service and Best Mobile Partner
FeaturedNEW YORK, May 4, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology and now a part of Experian, has been honored with two iMedia ASPY Awards. Announced on May 3rd at the iMedia Summit in Lost Pines, TX, Tapad’s 2016 ASPY Awards include “Best Customer Service” and “Best Mobile Partner.” In 2015, Tapad’s proprietary technology, Tapad Device Graph™, was named “Best New Media Innovation” and Tapad employee Chris Martin was awarded the “Rising Star Award.” The iMedia ASPY Awards – determined exclusively by agency votes – recognize the industry’s top marketing technology, media companies and publishers for outstanding service to agencies. The award for “Best Customer Service” recognizes Tapad’s client services team and their dedication to helping agencies fully understand their consumers’ behavior and achieve the best cross-screen campaign ROI through Tapad’s Campaign Pulse and TV Pulse analytics reporting. The “Best Mobile Partner” win recognizes the abilities of the Tapad Device Graph™ to deliver unified cross-screen solutions for the company’s partners. “We are privileged to have a talented and dynamic group of people on our client services team, and we are honored to be recognized by iMedia Connection and our agency partners,” said Tapad Founder and CEO, Are Traasdahl. “We have always strived to provide the best solutions and the best customer support, so it’s extremely gratifying to be rewarded for our efforts. If our clients and partners are happy, we are happy.” For more information on the iMedia ASPY Awards please visit: http://aspyawards.com. Read the full press release here. Contact us today