At A Glance
A national e-commerce pet supplier tested audio for the first time and beat campaign goals by 63% with Experian Curated Deals. Here’s how they turned a small test into a core growth channel.What challenge did the pet brand face?
A national e-commerce pet supplier wanted to expand into audio advertising to diversify beyond display campaigns. But with only one team member available to test this new channel, they faced three hurdles:
- Prove performance in a new channel
- Run lean with limited bandwidth
- Show purchase intent, engaged site visits, and completion rates fast
They needed a partner to handle execution and supply optimization so their lean team could focus on strategy and selling audio internally.
Hear how we’re working with Audacy to help our clients connect beyond the screen
The solution: How did Experian Curated Deals help?
Audigent, a part of Experian, ran point on setup, optimization, and real-time reporting.The brand turned to Experian Curated Deals. Together we:
Streamlined access to curated inventory, cutting intermediaries and boosting efficiency
Handled campaign setup and supply-side optimization
Delivered real-time demand-side platform (DSP) reporting for agile targeting refinements
Provided an extension of their in-house team, giving them bandwidth to focus on pitching audio internally
“What stood out about Experian was their real-time control and the depth of their trading team. I knew I could hand them a campaign, and they’d run with it.”
Programmatic Media Lead, National e-commerce pet supplier
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What results did the campaign deliver?
In just a few months, audio transformed from a small test into a top-performing channel:
- Exceeded KPIs by 63%
- Increased purchase intent and engagement vs. competing platforms
- Matched display performance without creative refreshes or incentive overlays
- Earned budget increases, positioning audio as a long-term investment
- Reduced internal setup time, freeing the team for strategic projects
“Experian became more than just a media partner: they filled critical gaps that would typically require outsized investment in internal resourcing.”
CMO, National e-commerce pet supplier
Explore more examples of how brands are driving performance with Experian
Why does this matter for marketers?
For marketers, audio isn’t experimental anymore. It’s a proven channel that can drive both engagement and conversions.
This case study shows how brands can:
- Use Experian Curated Deals to validate new channels with minimal risk.
- Lean on Experian to handle execution, freeing teams to focus on growth.
- Drive meaningful engagement and purchase intent, not just impressions.
For marketers navigating limited resources and pressure to prove ROI fast, Experian Curated Deals provides both performance and confidence.
Want to beat your campaign goals by double digits? Contact us today
FAQs
Experian Curated Deals streamline access to premium media inventory by eliminating unnecessary intermediaries, optimizing efficiency, and ensuring campaigns perform against KPIs.
Curated deals help brands test and validate audio quickly, without the heavy lift of manual setup and supply path management.
Yes. In this case, audio campaigns not only exceeded awareness and engagement goals but also matched the conversion performance traditionally associated with display.
By managing setup, supply optimization, and reporting, Experian acts as an extension of your team, reducing internal workload while driving performance.
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