Audigent, a part of Experian, is excited to announce that curated audience and contextual inventory packages are now accessible on Google Display and Video 360 (DV360), delivered via Index Marketplaces. These premium deals offer industry-leading targeting solutions, combining high-quality data and inventory to enhance scale, value, and performance across connected TV (CTV), display, and online video (OLV).
The integration launches with over 250 ready-to-run deals covering various sectors, including some available for DV360 buyers for the first time, such as automotive, B2B, seasonal retail, sports fandom, travel, and weather, among others. Each deal combines exclusive audience data with premium inventory under a single DV360 deal ID. The supply-side activation lets you scale campaigns without cookies or device IDs, so results stay consistent even as traditional tracking disappears.
“We’re excited to expand Audigent’s curated, data-enriched packages in DV360 with Index Exchange. Putting Experian’s audiences and Audigent’s premium supply inside a single deal ID accelerates smarter decisions for marketers—letting brands activate, test, and see results right away.”
Chris Feo, Chief Business Officer, Experian
Why these packages stand out
Unique targeting and supply packages
Each package fuses exclusive data with handpicked inventory and ships as a single, ready-to-trade deal ID.
Deep partner bench
Audiences are sourced from first-party publisher data as well as data leaders such as Experian, Affinity Answers, Acxiom, Bombora, Circana, Dun & Bradstreet, Resonate, Sports Innovation Lab, The Weather Company, and more, providing buyers with deterministic purchase, intent, behavioral, and lifestyle signals in one flight.
Future-proofed addressability
Packages rely on Audigent’s identity framework, contextual intelligence, and supply-side data activation rather than third-party cookies or device IDs, keeping reach intact as identifiers fade.
Three reasons these packages drive results
- Signal-agnostic reach: Cookieless, device-less targeting preserves scale today and tomorrow.
- Instant activation: Traders simply add the pre-curated deal ID to a DV360 line item and go live in seconds.
- Built-in quality assurance: Exclusive audience data is paired with hand-vetted inventory, so you start closer to KPIs from day one.
Direct-to-source media buying that pays off
By packaging curated, data-enriched deals directly atop Index Exchange, via the Index Marketplaces platform, Audigent eliminates extra hops and integrates premium partner data into a single price, with no additional data management platform (DMP) fees. That means higher match rates, simplified audience management, and a cleaner, greener path that concentrates spend on top-tier publishers. Paired with Index Exchange’s omnichannel reach, brands see stronger performance and lower waste, no trade-offs required.
“Our goal with Index Marketplaces is to streamline access to premium supply, high-quality data, and measurable outcomes. Hosting Audigent’s ready-to-run deals on Index lets DV360 buyers tap addressable inventory curated for scale, sustainability, and speed – no extra steps, just better results.”
Paul Zovighian, Vice President of Marketplaces, Index Exchange
Real-world use cases
Audigent’s deep data collaboration bench isn’t window dressing; it’s baked into every package. Deterministic signals from Experian and fellow data leaders come pre-loaded, so you tap high-intent, high-match audiences the instant you activate a deal ID.
In-market auto shoppers
Reach consumers actively researching specific vehicle types, such as compact cars, SUVs, trucks, or luxury models, using deterministic data from Experian. These segments predict purchase intent within the next 180 days, enabling the delivery of accurate messaging at the moment of consideration.
B2B account growth
Target decision-maker employees at companies segmented by employee count: 11–50, 51–250, or 251+, using Dun & Bradstreet’s data. Or reach small business professionals and business decision-makers via deals utilizing Bombora’s data assets.
Sports fandom
Engage verified MLB fans based on purchase behavior, powered by Sports Innovation Lab. Extend reach to contextual sports content, including live sports and sports-related programming across CTV and OLV.
Seasonal retail bursts
Engage gift-givers and in-market segments for gifts and occasions. Target DIY home improvers and verified affinity audiences for home projects. Reach back-to-school families by targeting parents preparing for the school year with Affinity Answers’ event-based segments.
Weather-driven behavior
Activate campaigns based on how real-time or forecasted weather conditions (like sunny days, outdoor activity suitability, or severe weather alerts) influence mindsets and decisions, powered by The Weather Company’s data.
“This collaboration integrates The Weather Company’s industry‑leading weather forecast data into DV360, the world’s largest buying platform, enabling real‑time relevance through curated deals. Experian contributes deep expertise in consumer audiences, The Weather Company delivers unmatched precision in timing and location, and Index Exchange adds efficiency and transparency – together creating a streamlined, turnkey solution for activation.”
Dave Olesnevich, VP of Data and Ad Product, The Weather Company
Ready to activate?
Search Audigent in DV360’s Marketplace, select the Audigent package that fits your KPIs, and add the deal ID to your line item.
Prefer a custom build? Reach out to us at partnershipsales@experian to curate a package tailored to your campaign goals. The quickest path to performance is just one deal ID away.
Contact us now
Latest posts
It is time for us to polish off our crystal ball and give our predictions straight from consumers’ fingertips for the hot products of the 2012 holiday season. Gadgets will reign across many ages Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular gift this year, with more choices than ever. On the list of top product-related search terms driving traffic to the Retail 500 category of sites, Kindle Fire HD and Windows 8 top the list as new products. Additionally, Meep!, a child friendly tablet appeared in the top fifteen. Accessories for both phones and tablets will also be popular, especially as the variety grows for iPhone 5 and iPad Mini. A reoccurring favorite gift for the holidays is UGGs which shows a decrease year over year. However, another brand with a similar product is Bearpaw, which is in the top ten searches and has seen big growth year over year.Source: Experian Hitwise Dolls, video games and Furbys, oh my! To identify the popular toys for gifts this year, we researched product-related search terms driving traffic to ToysRUs.com compared to last year’s holiday season. We uncovered trends in the doll category, Doc McStuffins as number one on the list, along with the classic Barbie, which saw a growth in searches year over year. The Furby is making a strong comeback at the number two spot with a reboot and new features. Another trend here is tablets, from branded searches like LeapPad and Kurio there is also the generic term ‘tablets for kids’. In the video game category, the new Wii U that is debuting just in time for Black Friday and should be a big gift this year, along with searches for PS3 games and the Nintendo 3ds xl are all in the top 20 searches.Source: Experian Hitwise Keywords of the consumer to identify demand Beyond product names, it is important to understand the actual way people search, using key phrases and questions. Last year, for example, there was a lot of activity around ‘in-stock’ products, such as the LeapPad explorer, which was hugely popular and quickly sold out in many stores. Retailers and marketers should monitor this throughout the season and make sure to optimize for in stock if there is a popular product that they have available.Source: Experian Hitwise Consumers also focus on what is the ‘best’ – so we see search activity around ‘best place to buy’, particularly around electronics. Questions such as ‘where to buy a’ specific product are also common, such as ‘where to buy a kindle’. These phrases offer opportunities to boost search campaigns by considering how consumers phrase their questions to ensure to capture these searches.Source: Experian Hitwise Quick tip: In the retail category there will tend to be a lot of retail branded store terms but to keep up with holiday search behavior and help make analysis quick, create portfolios of branded terms to easily exclude those from a certain category. When you strip out all the variations of that term you are able to gain insight into product searches that are most popular to a certain site or category. For more insight on the hot product trends for this year from our Hitwise trend-spotters, watch our webcast. Contact us today
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season. Here are a few cool facts: For the first time, last year’s Cyber Monday beat Thanksgiving Day as the busiest online shopping day of the year Facebook and Pinterest were the top traffic sources to the Experian Marketing Services Retail 500 Pinterest visitors most often went to etsy.com and amazon.com from the pinterest.com site Dynamic content in emails can drive up to a 70% lift in open rates Tying web, email and in-store promotions together enhances the shopping experience and improves sales The bottom line is that marketers need to understand where there customers are, when they are there, and what they are doing. Armed with that knowledge, you can deliver personalized and targeted holiday messages that are sure to make this shopping season merry and bright (and profitable!). View the webinar to learn more. Contact us today
The NCAA basketball tournament tipped off this week much to the delight of fans across the United States. Supporters who have truly caught March Madness often follow more than one game at a time, especially during the first week of the tournament play. Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others. According to Experian Simmons, you are most likely to be streaming the game online if you live in one of these markets: Contact us today