1,000+ ready-made segments, available for activation within Nexxen
Audigent, a part of Experian, has officially launched its audiences in the Nexxen demand-side platform (DSP), pairing premium publisher audiences with Nexxen’s streamlined connected television (CTV) and omnichannel buying workflow.
Audigent transforms real engagement from premium publishers into over 1,000 ready-to-activate segments—spanning beauty, finance, travel, and more.
Three key benefits
How Audigent and Nexxen boost your campaigns
Now live in the Nexxen DSP, Audigent’s premium audiences plug directly into your existing buying workflow—making it easier than ever to plan, activate, and optimize at scale.
Audigent utilizes cookieless, first-party IDs sourced directly from its premium publisher network, allowing advertisers to future-proof campaigns and continue to reach real people across browsers, devices, and CTV.
Vertical use cases
Premium audiences, measurable performance
As a part of Experian, Audigent’s audience solution complements our broader identity resolution and activation capabilities, ensuring consistency across every channel. Together with Nexxen’s unified tech stack, advertisers can launch ads faster while respecting consumer privacy. Audience data, targeting, and media all sit in one workflow, making results easy to see and optimize.
Contact us
Latest posts
Experian Marketing Services’ August 2023 syndicated audiences update. We highlight a few of these audiences and how you can use them.
Understand the importance of identity resolution and data clean rooms in AdTech, as well as how Experian can help you address these challenges.
Discover how supply-side advertising can help you overcome the challenges of signal loss to deliver high-quality audience targeting and ad placement.