In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Eric Shiffman, VP of Product Marketing at Yieldmo.
Here are five key takeaways from Eric’s insights:
- Tailored campaigns with Experian data: Yieldmo integrates Experian’s trusted identity and audience data to deliver creative campaigns tailored to specific audiences, ensuring more meaningful engagement.
- Omnichannel activation made easy: Experian’s data marketplace helps Yieldmo expand its reach across display, mobile, and CTV, creating seamless cross-channel advertising strategies.
- Advanced targeting and insights: The combination of Yieldmo’s attention signals and Experian’s identity solutions allows advertisers to pinpoint audiences with precision and confidence.
- Driving results in key verticals: Retail, CPG, and automotive campaigns use Experian data on Yieldmo’s platform to achieve improved personalization, targeting accuracy, and measurable outcomes.
- Scalable and privacy-conscious advertising: Yieldmo’s partnership with Experian ensures scalable solutions that balance advanced targeting with privacy-focused practices, benefiting advertisers across all industries.
About Yieldmo
Yieldmo often describes itself as ‘the creative and media results company,’ using a predictive, provocative, and proven approach. Could you give us a brief overview of how this vision shaped the company and how you differentiate yourselves in ad tech?
Yieldmo was built on the belief that every ad experience should be as engaging and human centered as the content around it. By merging creative excellence with advanced technology and AI, we enable advertisers to deliver custom ad formats that spark emotion and inspire action. Our proprietary attention signals and predictive format selection allow brands to optimize for outcomes before impressions are served. This approach, combined with privacy-safe inventory curation, ensures that our solutions stand out in their ability to deliver both creativity and results.
Creative and inventory performance
You’re known for delivering premium experiences across top-tier publishers. What strategies or innovations does Yieldmo employ to boost creative performance, increase engagement, and optimize inventory for your partners?
At Yieldmo, we emphasize the fusion of creative and media. We utilize predictive AI and a vast dataset to generate, customize, and match creatives with the right audiences and page contexts, enabling proven performance and learnings. On the supply side, we elevate publisher inventory by aligning high-quality ads with relevant content in innovative, non-intrusive creative formats. This dual focus ensures that every impression is primed for engagement, delivering tangible value to advertisers and optimal monetization for publishers.
Partnership with Experian
As a partner of Experian, how do our identity and audience data complement Yieldmo’s platform, and why do you see this collaboration particularly beneficial for the broader advertising industry?
Experian’s robust identity and audience data strengthen Yieldmo’s ability to serve precisely tailored creative experiences. By integrating Experian’s insights with our proprietary attention signals and AI-driven predictive systems, we can optimize audience targeting and engagement strategies. This partnership represents the advancement of outcome-driven advertising while giving brands the confidence of reaching the right consumers in meaningful ways.
Interest in Experian’s data marketplace
Experian recently introduced a new data marketplace aimed at simplifying data partner audience activation across display, mobile, and CTV. Which elements of this offering are most exciting from your perspective, and how do you anticipate it shaping Yieldmo’s solutions?
The unified approach of Experian’s data marketplace to streamline audience activation aligns seamlessly with Yieldmo’s vision of delivering data-driven creative optimization. The ability to activate comprehensive data sets across multiple channels expands our omnichannel solutions, bringing precision and scalability to advertisers. Lately, we have focused resources on delivering thoughtful, cross-channel creative experiences, so aligning audiences to those is a logical extension.
Verticals using third-party data
From your experience, which verticals or industries are most likely to activate third-party data campaigns on Yieldmo’s platform, and have you observed any emerging trends in how advertisers use data from Experian or other providers?
The retail, CPG, and automotive industries have been leading adopters of third-party data, using it to fine-tune targeting and personalize their messaging. Recently, we’ve noticed a shift toward bringing more post campaign measurement insights to the supply side–brand lift, foot traffic, conversion–for better optimization, whereas historically this valuable dataset was trapped in buy-side platforms.
Data utilization and success stories
Could you share how Yieldmo’s data-driven approach has evolved and any standout success stories that highlight your platform’s impact and value to partners?
Yieldmo has always prioritized data to inform creative decisioning, from predictive ad placements to real-time optimization. In this award-winning Humane Society case study, we utilized media curation and predictive creative to drive a >170% CTR increase, 5x the campaign benchmark, leading to more page visits and donations.
Thanks for the interview. Any recommendations for our readers if they want to learn more?
To learn more about our solutions and partnership opportunities, visit the Yieldmo website or contact your Experian account representative to schedule your free match test.
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About our expert
Eric Shiffman, Vice President of Product Marketing, Yieldmo
Eric Shiffman is a product marketing leader with extensive experience in advertising technology. At Yieldmo, he drives strategies that blend AI, creative optimization, and privacy-conscious solutions to deliver measurable creative and media results. Eric translates complex technologies into actionable messaging, positioning, and insights, and evangelizing products and solutions. His expertise spans creative optimization, data-driven advertising, CTV, and audience solutions.
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