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Learn more about US consumers’ relationship with coupons

Two-thirds of American households use coupons. While a vast majority use them to save money,  almost a third say they use it as an opportunity to try new products.

Read this report to learn more about consumer coupon habits

Key report insights include:

  • 70% of consumers get their coupons from newspapers
  • The number of consumers getting coupons from the internet has grown 46% in three years
  • 49% of consumers use coupons to save money on food and grocery products
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