Learn more about US consumers’ relationship with coupons
Two-thirds of American households use coupons. While a vast majority use them to save money, almost a third say they use it as an opportunity to try new products.
Read this report to learn more about consumer coupon habits
Key report insights include:
- 70% of consumers get their coupons from newspapers
- The number of consumers getting coupons from the internet has grown 46% in three years
- 49% of consumers use coupons to save money on food and grocery products