Understand the impact of TV and movie product placement on American consumers

To help advertisers reach consumers via product placement we have segmented American consumers into four distinct segments for both TV and movie product placement. Read this report to better understand the unique consumer segments and identify strategies on how to best reach them.

Key insights in this report include:

  • TV and movie emulators strongly connect with branded goods or services they seen in movies or on TV
  • TV emulators tend to be older than movie emulators
  • Consumers that reject TV product placement are 18% more likely than average to watch science related shows on television
  • To reach movie emulators your company would maximize efforts by placing products in action/adventures movies
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