Discover the shopping habits of NHL fans

Read this report to understand the shopping habits of US consumers who watch NHL (National Hockey League).

Key insights in this report include:

  • 15.8% of adults identify themselves as fans of NHL.
  • NHL fans tend to be educated and well-paid.
  • 77% of NHL fans own their own their place of residence.
  • NHL fans are 13% more likely than non-NHL fans to purchase a vehicle that costs more than $30,000.
  • 41% of NHL fans who shop online spend at least $500 a year online.
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