Discover how green US consumers really are
Roughly 5 million Americans belong to an environmental organization. Although, that’s 2.3% of the adult population many more Americans are interested in environmental matters. Read this report to gain insight into the preferences and attitudes of environmentally conscious Americans.
Key reports insights include:
- 76% of Americans believe environmentally responsible is a personal obligation
- Older adults, 55+, are more likely to hand over their hard earned green to green companies
- Many consumers find green products too expensive
- 2/3 of adults would purchase green products if they were priced more affordably