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Discover how green US consumers really are

Roughly 5 million Americans belong to an environmental organization.  Although, that’s 2.3% of the adult population many more Americans are interested in environmental matters. Read this report to gain insight into the preferences and attitudes of environmentally conscious Americans.

Key reports insights include:

  • 76% of Americans believe environmentally responsible is a personal obligation
  • Older adults, 55+, are more likely to hand over their hard earned  green to green companies
  • Many consumers find green products too expensive
  • 2/3 of adults would purchase green products if they were priced more affordably
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