Discover Americans’ favorite summer activities

It’s summer; if not officially, then certainly by popular culture as June brings consistently warm temperatures and long hours of daylight. Post Memorial Day, Americans are finalizing their summer vacation plans and getting excited about outdoor activities. we reviewed its vast database of consumer insights to determine which outdoor activities consumers are partaking in and their other vacation plans.

Key report insights include:

  • The top outdoor activities are fresh water fishing, jogging/running and golf.
  • The top travel states are Florida, California and Texas.
  • The top cruise destination is Bahamas.
  • 5% of consumers own a vacation or weekend home.
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