Gain deeper understanding into US consumers’ preferences and attitudes about food.
Experian Marketing Services has a unique segmentation system of US consumers based on their preferences and attitudes about food. Read this report to discover key insights about each segment.
Key insights from this report include:
- The largest segment (28% of consumers) is reformed traditional, these consumers have realized they should make healthier choices in food and not let convenience be their guiding force
- The True Foodies segment, consumers passionate about food, prefer to shop at Whole Food’s and Trader Joe’s
- All segments prefer fresh whole turkey for Thanksgiving
- The Variety on a Budget segment, consumer who are very busy and frequently eat on the run, often don’t have their shopping list made up before heading to the grocery store