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Gain deeper understanding into US consumers’ preferences and attitudes about food.

Experian Marketing Services has a unique segmentation system of US consumers based on their preferences and attitudes about food.  Read this report to discover key insights about each segment.

Key insights from this report include:

  • The largest segment (28% of consumers) is reformed traditional, these consumers have realized they should make healthier choices in food and not let convenience be their guiding force
  • The True Foodies segment, consumers passionate about food, prefer to shop at Whole Food’s and Trader Joe’s
  • All segments prefer fresh whole turkey for Thanksgiving
  • The Variety on a Budget segment, consumer who are very busy and frequently eat on the run, often don’t have their shopping list made up before heading to the grocery store
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