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Download Coffee, Tea, Wine and Beer... A Starbucks Experiment

Starbucks recently announced a pilot program to sell beer and wine in some of their locations. Read this report to get insight into beer and wine preferences of Starbucks patrons.


Key insights include:

  • Americans in the western region of the U.S. are 64% more likely than average to visit Starbucks
  • The largest percentage of Starbucks patrons prefer domestic wine.
  • When it comes to imported wine Starbucks patrons prefer Australian red.
  • Domestic wine preferences vary by region, patrons in the Northeast prefer Chardonnay while Starbucks patrons in the South prefer Pinot Noir.
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