In this report, Experian Simmons answers the question: Which markets are the biggest users of Apple products? To do so, we looked at consumers’ propensity to own or use an iPod® , iPhone® or Mac computer. We then produced a ranker of the 206 Designated Market Areas® (DMAs) in the continental U.S. At the top of the list is none other than the San Francisco-Oakland-San Jose, California DMA where fully 32.3% adult residents own or use at least one of the three core Apple products. Nationwide, 21.6% of adults own or use an iPod, iPhone or Mac computer.
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