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Download the African American Consumer Report

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, up from $590 billion in 2000. By 2013, African American buying power will reach an astonishing $1.2 trillion, meaning that almost nine cents out of every dollar spent in the United States will come from African American consumers.

In celebration of Black History Month, Experian Simmons examines the attitudes, behaviors and media consumption of our country’s African American consumers

 

Download this report to learn key insights like:

  • African Americans are 109% more likely than the total population to say they’re first among their friends to try new clothing styles.
  • African Americans are 49% more likely than the total population to place importance on owning a foreign made car.
  • African Americans are likely to buy products advertising in House Beautiful, American Baby and Sporting News.
  • The top metro areas for reaching high-income African Americans are Hinesville-Fort Stewart, GA, Fresno, CA and Stockton, CA.
  • African American consumers are more likely than the average online adult to use a wide range of emerging technologies and media.
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