Download the Experian Simmons 2011 Discretionary Spend Report
Marketers traditionally use income, net worth and income-producing assets to enhance their consumer targeting efforts. However, these data elements provide insight only into spending capacity, not how much is actually being spent. Consumers who appear nearly identical in terms of demographics may, in fact, vary widely when it comes to discretionary spending. Some are savers, some are spenders and some have more financial obligations than others.
Experian Simmons is pleased to announce the addition of the Discretionary Spend Estimate to the Simmons National Consumer Study (NCS) and Simmons National Hispanic Consumer Study (NHCS). This new estimate helps marketers target consumers based on what their household spends annually on nonessential goods and services, not just financial capacity. Discretionary spending includes purchases of items such as tobacco, alcohol, education, reading, personal care, apparel, dining out, donations, household furniture and numerous forms of entertainment.
In this report, we will:
- Profile consumers by annual discretionary spending
- Correlate household income with discretionary spending
- Explore financial and consumer preferences by discretionary spending
- Understand the mindset of consumers, by spending, including personalities and lifestyles, as well as attitudes towards advertising, media and shopping
- Identify media preferences of consumers with high discretionary spend
Discover related consumer research insights from Experian Simmons.