Simmons National Hispanic Consumer Study

Understand the fastest and largest growing segment of the U.S. population.

Experian Simmons National Hispanic Consumer Study is the first syndicated national Hispanic study to be launched for U.S. Hispanic adults. The study features:

  • Over 7,500 Hispanic adults living in the U.S. are surveyed to deliver to you a deep reservoir of over 60,000+ data variables for analysis
  • Usage behavior for all major media (both English and Spanish), over 500 product categories and over 8,000 brands and products
  • Unique Hispanic-only information is provided on acculturation, language usage and preference, nativity, and country of origin in addition to culturally-relevant measure on psychographics, lifestyles, attitudes and opinions
  • Continuous measurement and quarterly delivery of results from over 25,000 adults surveyed annually
  • Media Rating Council accredited

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