The Global Consumer Power Shift

View the free Global TGI Webcast now!

During the global recession, developed economies were especially hard hit, while growth markets like India, Brazil, China and others were better able to weather the economic storm. With market conditions constantly hanging and global interconnectedness and dependence increasingly on the rise, it’s more important than ever that marketers have a strong understanding of consumer trends at home and abroad.

As the Global TGI U.S. representative, Experian Simmons, along with our Global TGI research partners in 66 countries worldwide, provides international marketers with the critical consumer information they need to make better global marketing decisions. Our high-quality insights into consumer demographics, media habits, product and brand preferences, attitudes and more, delivers a complete and vivid look at the mindset of the global consumer.

We invite you to view our free webcast where we will explore the way consumer behaviors are diverging in developed and emerging markets and what this means for brand owners.

You will also learn:

• How understanding the mindset of the growing global middle class can create valuable marketing opportunities.
• Which brands are tops in key global markets and how changes in luxury and brand loyalty impact advertisers.
• How the world’s 6.9 billion Internet users go online and where mobile plays a key role for delivering the World Wide Web.
• The role social media plays around the world in influencing consumers and empowering them with an online soapbox to share their opinions and views.

FAQs:

• Q: How current is the data in this Webcast?
  • A: While field periods for the different countries do vary somewhat, the data in this report is typically from the respective countries’ 2011 and 2012 releases.
• Q: What is SEL 3?
  • A: SEL 3, short for “Socio Economic Level 3,” is a global common denominator of household ownership of a wide variety of goods providing us with a designator of the middle 30 percent (deciles) of a country’s total population. This is a very efficient way of identifying the middle class in each country, as this basic designation can vary from developed countries, like the US, contrasted to, say, Turkey, Brazil, India and China.
• Q: Can agencies purchase data from Global TGI?
  • A: Yes, agencies can purchase any combination of global data.
• Q: Can we purchase a custom project like this?
  • A: Yes, custom projects like the Global Consumer Power Shift are indeed available. Contact us for details and pricing.
• Q: Where can I get more information?
  • A: You can learn more about global insights from Experian Simmons and Global TGI here or by filling out the brief form on this page. Someone will follow-up with you shortly. If you are in need of information right away, please call us directly at 1.800.918.9064.