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Simmons DataStreamSM
Discover extensive consumer insight delivered weekly
Easily measure advertising effectiveness and monitor key consumer trends. Simmons DataStream is the industry’s first syndicated service that provides weekly tracking of nearly 60,000 consumer variables, including:
- 500+ product categories and over 8,000 brands
- In excess of 1,000 media properties
- Over 600 consumer attitudes and opinions
- Comprehensive demographic and lifestyle characteristics
- Historical data dating back to 2008
No other single-source syndicated or custom service offers weekly market updates of the depth and breadth contained in Simmons DataStream. This continuous stream of data improves how advertisers, agencies and media companies measure advertising effectiveness and performance across the entire ad landscape.
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Advertisers, agencies and media companies need to demonstrate that money spent on advertising drives measurable results. Simmons DataStreamSM is a syndicated, online research tool designed to analyze time series data, measure advertising effectiveness, track brand performance and monitor consumer trends to provide marketers with the information they need to make better decisions.
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