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Latest Research
- PoliticalPersonas voter segmentation report
- Mobile Metering Pilot Study
- 2011 Social Media Report
- 2011 Mobile Consumer Report
- 2011 Discretionary Spend Report
- Brand Building in the BRICs
- 2010 U.S. Household Consumer Trend and Benchmark Report
- 2010 Year In Review
- 2010 New Years Resolutions Report
- 2010 Latino Cultural Identity Consumer Report
- 2010 Technology Adoption Consumer Report
- Read all of our White Papers and Reports
Articles & Press Releases
- Experian Simmons announces new cross-platform media planning service with integrated digital- and mobile-media panel
- Experian Simmons completes extensive mobile metering test
- Experian Simmons And The Latinum Network Connect Top Fortune 500 Advertisers With Hispanic Audiences
- Experian Simmons y Latinum Network conectan a las principales marcas anunciantes de la lista Fortune 500 con las audiencias hispanas
- Slightly More People Moving to Better Jobs
- The Reign of Right Wing TV
- Experian Marketing Services welcomes Paul Cannon to the Account Management team at Experian Simmons
Simmons DataStreamSM
Improved Advertising Effectiveness Measurement
Simmons DataStream improves how advertising performance is measured across the entire advertising community. Simmons DataStream is the industry’s first syndicated service that enables advertisers, agencies and media companies to:
- Measure advertising effectiveness and demonstrate accountability
- Track brand performance
- Monitor trends in consumer behaviors, attitudes and opinions
Extensive consumer insight delivered weekly
Simmons DataStream delivers on these objectives by providing weekly tracking of nearly 60,000 consumer variables, including:
- An extensive range of thousands of competitive brands
- 1,000+ media properties
- 600 consumer attitudes and opinions
- Demographic and lifestyle characteristics
- Historical data dating back to 2008
No other single-source syndicated or custom service offers weekly market updates of the depth and breadth contained in Experian Simmons DataStream.
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