Simmons DataStreamSM

Improved Advertising Effectiveness Measurement

Simmons DataStream improves how advertising performance is measured across the entire advertising community. Simmons DataStream is the industry’s first syndicated service that enables advertisers, agencies and media companies to: 

  • Measure advertising effectiveness and demonstrate accountability 
  • Track brand performance
  • Monitor trends in consumer behaviors, attitudes and opinions

Extensive consumer insight delivered weekly

Simmons DataStream delivers on these objectives by providing weekly tracking of nearly 60,000 consumer variables, including:

  • An extensive range of thousands of competitive brands
  • 1,000+ media properties
  • 600 consumer attitudes and opinions 
  • Demographic and lifestyle characteristics
  • Historical data dating back to 2008

No other single-source syndicated or custom service offers weekly market updates of the depth and breadth contained in Experian Simmons DataStream.

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