Simmons^® Waistband Segmentation System

The Simmons Waistband Segments give clients unparalleled insight on the differences and similarities between consumers based on their body characteristics: food preferences, self-image, health, psychographic profiles, lifestyle characteristics, and media usage preferences.
 
Based on CDC/NIH guidelines, Simmons classifies respondents based on their BMI. Simmons' Waistband Segments provide an in-depth understanding of consumers by four body types:

• Underweight
• Normal
• Overweight
• Obese

Applications:

• Apparel retailer: better meet consumer needs and expectations in terms of size mix and styles
• Quick-service restaurant: tailor menu and specials based on food preferences and health concerns
• Healthcare: determine which segments are most at risk for specific health ailments
• Automotive: understand how auto preferences differ based on physical characteristics
• Travel: find which segments are the most likely candidates for specialty destination trips
• Magazines: use the segments to understand how to target health and nutrition advertisers