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Download the 2013 Lesbian, Gay, Bisexual, Transgendered Demographic Report

2013 Lesbian, Gay, Bisexual, Transgendered Demographic Report

2013 has been a milestone year for those lobbying on behalf of expanded rights of Lesbian, Gay, Bisexual and Transgendered (LGBT) Americans. The speed with which public attitudes have shifted towards greater acceptance of LGBT individuals and their causes has left many marketers scrambling to devise plans that are not only inclusive of LGBT consumers, but in many instances designed to overtly and publically court this influential and growing consumer segment.

This report is designed to provide marketers with a glimpse into the market that is on everyone’s radar.

In this report, we will:

  • Report on the growing trend of consumers identifying as LGBT
  • Track the rise in married gay and lesbian Americans
  • Explore household arrangements and cohabitation
  • Examine the earnings statements of lesbian, gay and heterosexual Americans
  • Portion out the amount of money spent on discretionary goods and services
  •  Look at sub-segments within the gay and lesbian communities when it comes to automotive and food lifestyles
  • Highlight the importance of mobile in reaching this consumer segment
  • Identify the top LGBT content websites and what visitors are looking
  • Examine where visitors to LGBT content sites come from and where they go after

 

Discover more about the Simmons LGBT Consumer Study

Simmons LGBT Consumer Study

2010 LGBT Consumer Report

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