2013 has been a milestone year for those lobbying on behalf of expanded rights of Lesbian, Gay, Bisexual and Transgendered (LGBT) Americans. The speed with which public attitudes have shifted towards greater acceptance of LGBT individuals and their causes has left many marketers scrambling to devise plans that are not only inclusive of LGBT consumers, but in many instances designed to overtly and publically court this influential and growing consumer segment.
This report is designed to provide marketers with a glimpse into the market that is on everyone’s radar.
In this report, we will:
Discover more about the Simmons LGBT Consumer Study