Welcome emails best practices guide

Welcome emails best practices guide from Experian Marketing Services

What is a welcome email?

Welcome emails introduce subscribers to your brand. Welcome emails give a chance to make a first impression and set a relationship with your business.

Welcome email best practices

  • Use welcome emails to confirm opt-in subscribers and ensure they are still interested
  • Compose informational emails and messages thanking the customer for joining 
  • Give a personal welcome touch by personalizing the email
  • Drive new subscribers to set their unique preferences
  • Send welcome emails as soon as they join, preferably in real-time
  • Optimize emails for mobile screens by making the subject line shorter
  • Continue conversations with customers by creating welcome email series
  • Test individual programs to set promotional priorities within welcome emails

Our data shows that welcome emails see more than 3x the transactions and revenue per email over regular promotional mailings. Don’t miss this unique window of opportunity to make a good and lasting first impression.

Download our new eBook on email welcome series to learn:

Achieve incremental lift on transaction, click and open rates of welcome emails over standard promotional emails.

You will also understand how to optimize the timing, messaging and use of personalization for your welcome emails. 

This guide includes best-in-class examples from brands effectively using welcome emails.


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