Welcome emails introduce subscribers to your brand. Welcome emails give a chance
to make a first impression and set a relationship with your business.
Welcome email best practices
Use welcome emails to confirm opt-in subscribers and ensure they are still
Compose informational emails and messages thanking the customer
Give a personal welcome touch by personalizing the email
Drive new subscribers to set their unique preferences
Send welcome emails as soon as they join, preferably in real-time
Optimize emails for mobile screens by making the subject line shorter
Continue conversations with customers by creating welcome email
Test individual programs to set promotional priorities within welcome emails
Our data shows that welcome emails see more than 3x the transactions and revenue
per email over regular promotional mailings. Don’t miss this unique window of
opportunity to make a good and lasting first impression.
Download our new eBook on email welcome series to learn:
Achieve incremental lift on transaction, click and open rates of welcome emails
over standard promotional emails.
You will also understand how to optimize the timing, messaging and use
of personalization for your welcome emails.
This guide includes best-in-class examples from brands effectively using welcome