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The Internet of Things- Opportunities through the rise of smart devices

The Internet of Things- Opportunities through the rise of smart devices

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Simmons OneViewSM

Powerful consumer insights and media analysis delivered on-demand

Simmons OneViewSM is the primary platform for providing marketers with access to the entire Simmons product suite. Simmons OneView combines the trusted syndicated and custom research from Simmons with powerful media analysis and reporting to provide marketers with vivid consumer insights via an intuitive online platform.

With Simmons OneView advertisers, agencies and media owners will be able to perform advanced media analysis and:

  • Profile: Instant profile reports, comprehensive data-mining, crosstabs and correspondence mapping provide in-depth understanding of consumer targets. See a sample Quick Report on mobile web browsers.
  • Plan: Plan cross-media and messaging strategies with built-in consumer and media analysis tools, including reach and frequency reports and geographic analysis.
  • Measure: Close the loop on marketing activities by measuring campaign and ad effectiveness with weekly updates on nearly 60,000 consumer data elements via Simmons DataStreamSM (additional license required).
  • Take Control: Intuitive features and role-based access serve the insight needs of everyone in your organization, from the savviest analyst to the on-the-go sales executive, bringing into focus the information necessary to accomplish the task at hand.

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