Crossing the great divide
Resolving customer identities across online and offline channels
Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. It seems that customer interaction points continue to multiply on a daily basis. Add in the pressure of customers expecting highly relevant communications when and where they want them, and the business goals of increasing the lifetime value, and marketers are working in an increasingly difficult environment. Finding, consolidating and analyzing data to achieve optimal customer interaction has never been further away from us — and yet has never been so close.
Solving this problem can be daunting creating at best. This white paper contains key insights to help marketers develop a strategy for creating a 360-degree view of your customers, enabling real-time decision making across all channels with a direct impact to your bottom line.