Reach more of the right people, in more of the right places
Adding Facebook to your marketing efforts through Experian Marketing Services’
OmniActivation not only lets you access incredible reach, but can let you extend the
effectiveness of your campaigns.
Learn more about: Custom Audiences managed by Experian Marketing Services
– Do more with your 1st-party data Partner Categories –
Find new customers based on off-Facebook behavior
Facebook delivers targeted reach at scale
With more than 189 million monthly users in the US alone,
Facebook offers marketers a powerful combination of incredible reach and precise targeting.
Adding Facebook to any of your current marketing efforts can help take those campaigns
even further, on desktop and on mobile.
Custom Audiences managed by Experian Marketing Services
Do more with the people you know.
Custom Audiences managed by Experian helps you reach the people in your email list,
CRM database, and direct mail list on Facebook. So you can extend the performance
and reach of your online and offline campaigns by delivering your messages to audiences
in more places.
How Facebook can boost every type of campaign:
Email Campaigns: Increase reach by up to 77% and conversions
Direct Mail Campaigns: Get 100x the reach for every dollar spent
Digital Marketing: Open up Facebook as a new channel for reaching
Custom Audiences managed by your Experian Marketing Services is only the first
step. You can also use lookalike audiences on Facebook to find more people who are
just like your best customers, to help provide more focused prospecting and acquisition,
or further refine your targeting with Facebook Audience Insights.
Partner Categories help you find new people on Facebook based on offline actions,
using criteria such as behaviors, purchase intent, life stage and others to put your
message in front of potential customers at exactly the right time. Choose a category
you’re targeting in other marketing channels, or test a new one to expand reach
Supplement your Facebook targeting
One of the key advantages to advertising on Facebook is your ability to target
specific groups of people in a place they go to discover and share what they love.
But sometimes you want to target an audience based on specialized criteria. Partner
Categories allow you to tailor your targeting to audiences that are unique to your
business based on offline data.
This can help you:
Expand audiences using highly relevant offline signals
Reach new audiences based on unique criteria
Reach people at key moments and life stages
Business objectives that Partner Categories can help with include:
Some example Partner Categories from Experian Marketing Services can include:
 Source: Results based on a retailer’s study conducted
over two weeks in April 2014, targeting 925,000 US email subscribers using Facebook
Custom Audiences. Facebook Offline Conversion Measurement matched and correlated ad
impressions to email engagement and transactions. Findings are observational. Based
on study when reached by Facebook and email vs email alone
 DMA Statistical Factbook, 2013; Spruce Media study on average
CPM by placement, published Q3 2013 (clarify which stat)