Complete coverage across the US population
Individual insights for the population
Precise targeting attributes
Clean, quality data for deep insights and discovery
Signal-agnostic identity solutions for seamless connection
Powered by advanced technology
Backed by decades of industry experience
Rooted in privacy and compliance
Our network is unrivaled
Discover the world-class industry leaders we partner with to optimize the consumer experience and drive innovate excellence in our data-driven marketing services.
Consumer Sync and Consumer View solutions
At Experian, our Consumer Sync and Consumer View offerings bring data and identity together, connecting data to people and empowering brands to make consumer-conscious decisions. With the highest-resolution insights, we help you underestand your audience to ensure confident connections. Trust our data marketing services to bring people to the center of your campaign.
Your data discovery solutions
Experian's Consumer View data marketing solutions empower you with actionable insights for optimizing your strategies. With over 5,000 Experian Marketing Data attributes, you can enrich your data and segment consumers effectively to understand them better and reach them based on their shared characteristics. Built from our robust database, you can find over 2,400+ pre-built audience segments on platforms for easy activation and precise audience targeting for your marketing messages.
Turn to Experian to build a comprehensive understanding of your consumer base and drive impactful marketing campaigns.
Your consumer identity solutions
Our Consumer Sync identity solutions offer unparalleled coverage across 3 billion devices connected to households and individuals and 1 trillion device signals to help you better understand consumers. This type of insight will allow you to improve your marketing strategies by identifying the best channels for targeting your audience and how to personalize messages for higher engagement. We resolve identity across households and devices so you can target audiences more granularly and know you’re reaching the right people with personalized messages.
With extensive experience in data management and technology, Experian can help you build a unified view of consumers through data collaboration. Whether enriching your first-party data with our Experian Marketing Data attributes or collaborating on insights with a partner, we can help you build upon your foundation of data to improve the ways you connect with people.
Trust Experian to give you the confidence to make informed decisions and cultivate lasting, results-driven relationships with consumers.
Marketing Data
Our core data asset provides insights on 250 million consumers and 126 million households to help you better understand your audience, how to resonate with them, and where to target them. This understanding can fuel your marketing initiatives with accurate insights for better acquisition, retention, and growth.
Resolution
Experian's Identity resolution solutions unify digital identifiers to create cohesive consumer profiles. We link disparate offline or digital IDs to a single Experian ID, filling gaps in consumer data and providing behavioral insights across channels and devices. This enables targeted campaigns, audience engagement across devices, and informed decisions about targeting and messaging.
Why brands trust Experian
Challenges will arise, and we are right there with you as a guide; we will help you navigate change so that you can continut to reach your audience confidently and ethically.
What?
Experts discuss how enriched data, including demographics and viewing habits, refine targeting precision and personalize ad experiences.
Why?
Learn how Experian enriched a4 Advertising data with audience data and improved targeting in their connected TV (CTV) strategy - and how we can put similar strategies to work for you.
How?
Experian Marketing Data's 5,000 data attributes were used to enrich a4's first-party data to gain deeper insights into consumer behavior.
What?
This case study highlights how MiQ integrated Experian's Graph into their Identity Spine to refine targeting precision and scalability in their advertising strategies.
Why?
Find out how Experian's Graph helped MiQ achieve a 70% match rate of IP addresses to cookieless IDs and discover how our solutions can help you better understand your audience and future-proof your targeting strategies.
How?
Experian's Graph is equipped with 2.75 billion IDs to ensure high match rates. By integrating Graph into their Identity Spine, MiQ gained new access to data on cross-device ownership and cross-channel behavior. Graph also helped MiQ achieve a unified audience view, increase reach and scale, adapt to changing regulations, and improve campaign efficiency.
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