Mobile marketing best practices guide
As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.
The guide includes:
- The current state of the mobile market and top business challenges marketers face with their mobile strategies
- Tactical approaches for developing a successful mobile marketing program that supports true, end-to-end intelligent engagement
- Examples of intelligent mobile interactions based on best practices from Experian Marketing Services’ mobile experts
For more information on mobile marketing, be sure to catch the replay of the mobile acquisition webinar.