Mobile marketing best practices guide

Mobile marketing best practices guide from Experian Marketing Services

As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.

The guide includes:

  • The current state of the mobile market and top business challenges marketers face with their mobile strategies
  • Tactical approaches for developing a successful mobile marketing program that supports true, end-to-end intelligent engagement
  • Examples of intelligent mobile interactions based on best practices from Experian Marketing Services’ mobile experts

This guide contains data from our quarterly email benchmark series. To download the latest email benchmark report, click here.

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