Mobile marketing is a set of strategies used to promote products and services to
communicate with clients via mobile devices. Mobile marketing is an integral part
of the customer experience.
As marketers apply a more customer-centric, cross-channel approach to their marketing
efforts, mobile has become one the most critical channels and tools for marketers
to effectively acquire, engage and convert customers.
Mobile marketing best practices
Develop a mobile list acquisition program to acquire mobile subscribers
Encourage the mobile program sign-up by promoting subscription across channels
Interact with mobile subscribers with relevant and useful content
Measure mobile campaign success: the growth of text messaging lists, click performance
and app success
Mobile marketing engagement best practices
Promotional engagement: establish a regular cadence with the customer to develop
a brand relationship
Convert customers via SMS: encourage transactions directly from the mobile device
Cultivate a customer loyalty program to be smartphone-accessible
Examine mobile text message performance to establish the best time to send messages
Review the text message trends that increase click rates
Download this mobile marketing guide now to learn:
The current state of the mobile market and the top business challenges marketers
face with their mobile strategies.
The guide also provides tactical approaches for developing a successful mobile
marketing program that supports true, end-to-end intelligent engagement and it includes
examples of intelligent mobile interactions based on best practices from Experian
Marketing Services’ mobile experts.
This guide contains data from our quarterly email benchmark series. To download
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