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Experian Marketing Suite

The Experian Marketing Suite is the world's most flexible and comprehensive cloud-based marketing platform. More than 10,000 of the world's leading brands, in over than 30 countries, are using the Experian Marketing Suite to create and deliver intelligent interactions with their customers, every time.

Built from the ground-up leveraging 30 years of data-driven global marketing expertise, the award-winning Experian Marketing Suite unites Experian's customer identity, analytics and cross-channel marketing technology.

A look inside the Marketing Suite

The Experian Marketing Suite is flexible and adaptable to meet the unique needs of any brand. Brands can leverage any part of Experian Marketing Services’ industry-leading technology and services and then increase sophistication as their program evolves.

Click on on the visual below to learn more on the Experian Marketing Suite!

Explore the visual
and click to discover
the 3 core managers.

Meet Dana

Dana is Experian Marketing Services' representation of your 'best customer'.

  • Hyper-connected
  • Always on
  • Fully expects you to interact with her in her preferred channels with a consistent and compelling message

Interactions Manager

Create, coordinate and deliver intelligent interactions, across all channels in real time

  • Deliver consistently branded campaigns with content that can be easily inserted into any message in any channel
  • Create re-usable business rules in the filter tool to define a campaign audience, trigger dynamic content or refine reporting results
  • Use advanced workflow management tools and the visual program builder for cross-channel campaign delivery
  • Integrate deep customer insights from 1st, 2nd and 3rd party data sources to create more intelligent, and effective, customer interactions across all channels

Interactions Manager

Create, coordinate and deliver intelligent interactions, across all channels in real time

  • Deliver consistently branded campaigns with content that can be easily inserted into any message in any channel
  • Create re-usable business rules in the filter tool to define a campaign audience, trigger dynamic content or refine reporting results
  • Use advanced workflow management tools and the visual program builder for cross-channel campaign delivery
  • Integrate deep customer insights from 1st, 2nd and 3rd party data sources to create more intelligent, and effective, customer interactions across all channels

Intelligence Manager

Continuously optimize your engagement strategy with customer and audience insight

  • Determine individual future needs and probable behavior with predictive models
  • Create consistent, tailored messages for each customer interaction with cross-channel filters
  • Continually optimize your marketing activity by reviewing the impact on your KPIs at customer, audience, campaign and channel levels
  • Ensure resources are allocated appropriately across channels and campaigns using attribution analysis

Identity Manager

Take control of your data and bring your customers into focus, regardless of channel or device

  • Clean and correct varieties of data to maintain data accuracy over time, from a one-off data cleanse to a regular database cleaning strategy
  • Leverage Experian’s vast consumer database to enrich your customer records with over 12 billion rows of behavioral, demographic and lifestyle data
  • Create a complete, single view of customers by connecting information across channels, devices and sessions
  • Recognize customer preferences across channels to improve targeting precision, content and channel decisioning as well as analytics and reporting

 

Watch the demo of the Experian Marketing Suite
A technology centered around your customer
Identity Manager

Identity Manager

Identify who your customers are regardless of channel or device.

Intelligence Manager

Intelligence Manager

Understand your customer behaviors and preferences to optimize interactions.

Interactions Manager

Interactions Manager

Engage with your customers with the right message. Every time.

Experian Marketing Suite

To learn more, please fill out the form or call (844) 747-1667:

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.