Experian Marketing Suite
The Experian Marketing Suite is the world’s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and authentic customer experiences, every time, across any channel and device.
By leveraging Experian Marketing Services’ 30 years of data-driven marketing expertise, brands can drive customer acquisition, increase customer loyalty and improve marketing return on investment.
A look inside the Marketing Suite
More than 10,000 of the world’s leading brands, in over than 30 countries, are using the Experian Marketing Suite to:
The Experian Marketing Suite is flexible and adaptable to meet the unique needs of any brand. Brands can leverage Experian Marketing Services’ industry-leading technology and services and increase sophistication as their program evolves.
Identity Manager: Get a true and panoramic view of customers
- Capture: Capture, cleanse and integrate customer and prospect contact data in real time while ensuring it is accurate, up-to-date and available to support interactions at any touch-point
- Link: Maintain and leverage a complete, single view of customers by connecting information across repositories, channels and interactions
- Enrich: Develop a panoramic view of your customers with the world’s richest consumer data set, including information about their multichannel usage, attitudinal mindset, lifestyle and purchasing behaviors
Intelligence Manager: Understand customer behaviors and preferences to optimize interactions
- Profile: Holistically understand your customer base to identify hidden opportunities, common preferences and behaviors, and gain actionable insight into who they are, how they think and what they do
- Plan: Match consumer behaviors and attitudes to develop optimal customer engagement strategies, content, messaging and media plans that differentiate your brand and improve communication relevance
- Target: Use predictive consumer insights to reach your target customers with highly optimized offers that are delivered in the most effective channel at the right time to achieve higher program performance
Interactions Manager: Intelligently interact with customers across channels
- Engage: Leverage a highly flexible approach to campaign management and real-time execution, allowing you to plan, organize and optimize customer interactions across marketing channels, including email, mobile, social, display, Web, TV and direct mail
- Analyze: Record, measure and integrate customer response activity and behaviors to optimize marketing performance across channels and update campaigns while in-flight
- Attribute: Get a consolidated view of the impact of your cross-channel marketing programs and actionable measurement of the return on your marketing investment
Watch a live demo of the Experian Marketing Suite
Experian Marketing Suite
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