Link across channels

Gain a persistent, holistic view of your customers

Identity Manager

Maintain and leverage a complete single view of customers by resolving identities across repositories, channels and interactions.

Persistent identification: Connect disparate customer data using a persistent ID - in real time - to increase the precision, authenticity and sophistication of your marketing campaigns across channels and devices.

Device identification & digital identification resolution: Identify, link and engage audiences across all digital touch points by utilizing statistical device identification in tandem with recognizing, connecting and resolving other identification data to understand consumers across their devices and environments.

Our solutions also offer data enrichment so that as customer records are linked, they can be enhanced with the richest consumer data available including demographics, life-stage, lifestyle and purchase data.

Benefits of a single customer view
  • Link fragmented and incomplete data including email, social and other personally identifiable information (PII), across channels and devices
  • Comprehensive understanding of customer behavior
  • Deliver consistent messages across channels, provide relevant product recommendations and grow your loyalty base
  • Enable cross-channel execution with greater sophistication

Experian Marketing Suite

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