Bring valuable marketing intelligence and customer insights to your organization
Measurement and reporting tools to track, analyze and predict marketing
performance across channels.
24/7 access to up-to-date, actionable customer insights
With direct access to the rich customer data that resides within the platform,
marketers now have the deep insights needed to holistically understand how marketing
activities are performing across all campaigns and channels.
By directly applying the platform’s easy-to-use measurement, analysis and
attribution tools to a constantly refreshed repository of customer information, marketers
can rapidly generate insights into customer engagement, optimize campaigns and adjust
Easy-to-use automated processes
Analysis and reporting tools in the platform are designed for an optimal user experience.
With real-time data being linked and updated through automated processes - around
the clock - marketing teams are constantly fed with fresh and accurate customer intelligence
including everything from email opens and social interactions to web browsing behavior.
Since data loading and merging processes run on the backend of the platform, the need
for manual updates and IT involvement is virtually eliminated.
Customizable dashboard features allow marketers to quickly translate insights into
comprehensive and visual intelligence. These can be shared with the organization via
Excel reports, URL links and integration with in-house applications, such as big screens,
ensuring the business has a consistent, up-to-date view of marketing’s true