Move beyond coordinated push campaigns to deliver more personalized interactions
across all channels.
Achieve higher performance and improve marketing return on investment by delivering
the right message to the right person when they are most receptive to it and in the
most convenient channel.
campaign management: Manage and orchestrate all customer interactions within a
single system, in real-time.
execution: Leverage a highly flexible approach to data-driven campaign management
and real-time execution, allowing marketers to plan, orchestrate and optimize customer
interactions across marketing channels, including email marketing,
mobile marketing, social media, web experience, and digital print.
Activate customer data: Use first-party customer and prospect
data to improve advertising performance in every addressable channel: display, mobile,
social, video and TV.
Guide to building cross-channel interactions
cross-channel marketing look book
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