Never before has the notion of connectivity mattered so much as it does today. Customers are more vocal and influential than ever before. This paradigm shift has opened to door to new opportunities for brands to leverage the power of social communities and encourage customers to become active brand champions. Brands competing in today’s marketplace can no longer afford to silo their social media strategy from the rest of their marketing initiatives. They must now adopt an integrated social media strategy that delivers more coordinated and consistent brand experiences, develops a deeper understanding of their customers and effectively targets and responds to key influencers. Experian Marketing Services’ cross-channel marketing platform enables brands to break down marketing silos and seamlessly combine social campaigns and data into an integrated cross-channel marketing strategy - drastically increasing customer engagement and rapidly expanding their reach through organic brand advocacy.
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