Email and social media

Read tips for integrating your email and social marketing strategies

Social media

Social Media has become so ubiquitous in today’s marketplace that brands who want to remain competitive can no longer afford to silo their social strategy from the rest of their marketing initiatives. They must adopt an integrated social media strategy that delivers more coordinated and consistent brand experiences, develops a deeper understanding of their customers and effectively targets and responds to key influencers.

Social media provides the perfect opportunity to drive more intelligent interactions with both existing and prospective customers.
  • Amplify your marketing messages in new channels to reach likely customers, while increasing traffic and conversions to your website
  • Identify and reach more of your best customers by tapping into user data across the top social properties, such as Facebook, Instagram, and Twitter
  • Re-engage with non-responsive or lost customers
The Experian Marketing Suite enables brands to break down marketing silos and seamlessly combine social campaigns and data into an integrated cross-channel marketing strategy—drastically increasing customer engagement and expanding reach through organic brand advocacy.
  • Tailor social messaging based on how your existing customers and prospects are behaving in other channels (i.e. email engagement)
  • Easily leverage your known customers' email addresses, phone numbers and other Personally Identifiable Information (PII) to target defined audiences across social properties
  • Take full advantage of Experian's proprietary consumer data to fully optimize socially-focuses content
  • Automate social campaign executions and integrated campaigns with easy-to-follow, rule-based logic via an intuitive interface
  • Receive ongoing support from in-house, dedicated service teams that are here to help you as much as you need, from troubleshooting to full management of your social operations and integrated campaigns

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