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2013 holiday analysis
As marketers, we know holiday email campaigns have the potential to be incredibly successful revenue generators. However, they also have to stand out in the ever-growing inundation of emails sent during this time.
Experian Marketing Services analyzed the holiday campaigns and results of 55 multi-channel retailers during the 2013 holiday season.
Download our report which includes:
- The most popular time of day, subject lines and offerings in email
- Clicks and open rates and how they differ in the weeks leading up to the holiday
- Reminders and recommendations for the 2014 holiday season