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2013 holiday analysis

2013 Holiday Analysis

As marketers, we know holiday email campaigns have the potential to be incredibly successful revenue generators. However, they also have to stand out in the ever-growing inundation of emails sent during this time.

Experian Marketing Services analyzed the holiday campaigns and results of 55 multi-channel retailers during the 2013 holiday season.

Download our report which includes:

  • The most popular time of day, subject lines and offerings in email
  • Clicks and open rates and how they differ in the weeks leading up to the holiday
  • Reminders and recommendations for the 2014 holiday season
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