Hispanic Marketing

The Hispanic population in the United States is growing at a rapid rate and controls 10% of the nation’s total discretionary spending.  Do your marketing campaigns reflect this dramatic change in the US population?  Simply translating your current campaigns into Spanish isn’t enough to connect with the increasingly influential Hispanic consumer.  These consumers tend to be young, digitally savvy and appreciate it when brands develop messages reflecting an understanding of their language, culture, attitudes and beliefs.

Experian Marketing Services makes it easier than ever to connect with the multi-faceted Hispanic population by providing marketers the trusted consumer insights they need to reach and engage this critical segment of the US population.

• Brand preferences research – Brands like Apple and Macy’s enjoy greater market share among Hispanic consumers.  How can you build the same brand excitement for your products? Learn about your Hispanic customers’ behaviors, attitudes and beliefs  based on prior product purchases.
• Media Research – Key Hispanic segments are technically savvy and rapid adopters of new mobile devices, applications, etc.  Build true brand love by understanding which media will effectively reach your Hispanic prospects.
•  Local Marketing – San Antonio, Miami and Los Angeles. Are those markets part of your local Hispanic marketing campaigns?  Hispanics control more than 30% of discretionary spending there.  Our local marketing insights can help you make meaningful connections with Hispanic consumers in the cities where they live.
• Consumer Data - Reach unique Hispanic consumers beyond simple demographics by targeting them based on lifestyle, life-events and location.