Cracking the cross-channel code: A simple guide to building cross-channel interactions

A Simple Guide to Building Cross-Channel Interactions from Experian Marketing

While most marketers realize the need to invest in a customer-centric, cross-channel marketing program, they also struggle to understand exactly how to get started when the time comes to build one.  This white paper will walk you through a simple process for building a cross-channel marketing program that drives increased revenue, loyalty and efficiencies, as well as the common pitfalls to avoid along the way.

This paper will cover the following topics:

  • What cross-channel marketing is, what it is not and why it is important
  • Real-life examples of brands that are reaping the benefits of cross-channel programs
  • Actionable, yet simple steps organizations can take to deliver more customer-centric marketing

The shift to cross-channel marketing can seem overwhelming, but it doesn’t have to be.  Download this white paper to discover  quick wins and simple steps that will bring your organization closer to delivering highly relevant, personalized interactions with your customers, every time.

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