Simmons GreenAwareTM is a green segmentation targeting system designed to help you win in a marketplace estimated at $500 billion in 2008. The GreenAware Segmentation Profiles include not just behavior but also attitudes, opinions, lifestyles and media usage. Based on the distinctive mindset of consumers towards the environment, they can help marketers better understand four distinct consumer segments:
The GreenAware Segmentation System can be profiled against more than 500 product categories, more than 8,000 brands, more than 600 psychographics and all mass media in the National Consumer Study and SimmonsLOCAL.
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