Experian Marketing Services 2013 Q2 Email Benchmark Study
Experian Marketing Services’ 2013 Q2 Email Benchmark Study details the overall
email marketing trends for the second quarter of 2013, as well as the key performance
indicators (KPIs) that have shaped the success of our client’s email programs.
Key findings include:
Email volume rose by 17.9% in Q2 2013 compared to Q2 2012
Unique open rates were up year-over-year by 7.2%
Unique click rates declined slightly from 2.5% to 2.3% year-over-year
Revenue per email was $0.11, just below the $0.12 seen last quarter and last year
This quarter in the spotlight on section we look at email/mobile transactions.
This report highlights the importance of optimizing campaign design across multiple
platforms and understanding the viewing preferences of subscribers to maximize email
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