Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. However, the ability for consumers to access information anytime and anywhere, share their own experiences and influence the purchase decisions of others has elevated the expectations of how brands market to their customers. Not surprisingly, survey results from this study show that most brands are now active in email, Web and social channels, which is a sure indication that brands are evolving their marketing programs to effectively connect and engage with today’s dynamic, empowered and hyperconnected customers.
This study examines top email marketing trends in 2013, as well as identifies key areas of opportunity and improvement for email marketers. The study also examines real-life examples of how today’s brands are using email as the hub of cross-channel marketing to create more integrated, customer-centric programs.
Key findings from the study include:
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