Device recognition and digital identification resolution
Leading the digital resolution
Today consumers move seamlessly between their desktop, laptop, mobile phones, and
other connected devices. Depending on which site a consumer visits, what they're
doing, if they're on an app or a mobile browser, there are different identifiers used.
Because there isn't a consistent way of identifying consumers, marketers often see
these people as different people, or, in some cases, not at all.
Digital identification is the key to understanding the consumer journey, and the
Identity Manager accomplishes
this via device recognition and digital identification resolution.
Device recognition is accomplished through a comprehensive statistical device-level
identifier. Our proprietary statistical ID expands audience visibility where cookies
and other identifiers are ineffective. This is a privacy compliant way to identify
the uniqueness of a device based on statistical analysis.
Digital identification resolution
The process of digital identification resolution enables a customer to recognize,
connect and resolve identification data to understand consumers across their devices
and environments. Customers use their own data in conjunction with device recognition
capabilities to reconcile the information to correspond to a single device, or a group
of devices utilized by an individual or household.
Benefits of device recognition and digital identification resolution include:
Synchronized anonymous ID – Our proprietary statistical
ID gives customers the ability to recognize the same device anonymously across all
digital touch points in the ecosystem.
Bridging capabilities - connect web events and app events coming
from the same device.
Technology and platform agnostic - works with all types of devices
regardless of type, browser, platform, or other environments, including emerging technologies.
Consumer privacy focused – being statistical not deterministic,
provides anonymous identification that aligns with global privacy standards and is
completely configurable to align with local privacy standards.
360 degree view of consumer - connecting your data across the
devices and within the various programs that a consumer is using, you’re able
to better understand your customer.
Enhanced attribution and measurement - understand and track campaign
performance from a more holistic perspective.
Improved targeting - better visibility facilitates increasing
reach to target audiences across all digital touch points.
Request more information
To learn more, please fill out the form or call (844) 747-1667: