With so many touch points and channels available, it can be difficult to gain critical insight about your customers. Understanding and linking all of your data to inform campaign strategy, customer interaction efforts and response measurement has become an increasingly challenging task for marketers who are determined to be customer obsessed.
Address verification software from Experian Data Quality ensures the validity of your customers’ address data. Use address software to verify addresses at the point-of-entry or to cleanse preexisting data through batch address cleansing.
Add an extra layer of accuracy to your contact data by including email verification in your data management strategy. Ensure your email lists contain valid email addresses and check for domain and syntax errors before committing the contact to your database.
Take data quality one step further beyond verification. Deepen your understanding of consumers before you engage with them with real time data enhancement. Append customer data with up to 900 attributes.
Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels.