The ability to effectively engage with today’s dynamic, empowered and hyperconnected
customers requires instant access to fresh, flexible customer data. Experian Marketing
Services’ cross-channel marketing platform enables marketers to easily integrate
real-time customer data from any source and any channel, into an always-fresh central
repository. Brands can then layer integrated customer data with Experian Marketing
Services’ deep consumer
insights to gain a true panoramic view of their customers that can be immediately
leveraged for more effective targeting, triggering and personalization of marketing
campaigns across all channels.
Integrate customer data from any source, including:
Social media sites
Turn customer insights into intelligent cross-channel campaigns
Drive intelligent targeting, real-time triggering and dynamic content decisions
leveraging integrated customer data and Experian Marketing Services’ deep consumer
Evolve and explore always-fresh customer data through an intuitive, graphical user
Experian Marketing Services’ cross-channel marketing platform’s unique
data capabilities are derived from its flexible, relational database and intuitive
interface. Data exploration is made simple enough to support marketers of any skill
level, but also robust enough to support complex data structures and table relationships.
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