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Mobile mixology: Key ingredients to creating an effective mobile messaging strategy

Mobile mixology: Key ingredients to creating an effective mobile messaging strategy

What will happen if marketers don’t optimize across channels?

Kevin Ertell
VP of eCommerce
Sur La Table

Is email the connector for cross-channel marketing?

Breaking the complexity barrier

Applying cross-channel content for message optimization ebook

Interaction management

Integrated customer data and insights are what enable a cross-channel marketing platform, but what makes it exceptionally effective is that the information living in the platform can immediately be put into action via a triggered marketing outreach. Experian Marketing Services’ cross-channel marketing platform empowers marketers to trigger highly optimized and coordinated messages across channels based on customers’ real-time actions and responses to campaigns. All messages are created and delivered directly from the platform, ensuring that customer response behavior is immediately captured and accessible to drive even greater relevancy in subsequent interactions.

Seamlessly execute campaigns and track customer activity and responses across channels:

Email
marketing
Mobile
marketing
Social
media
Web
experience
Digital
print
Display
advertising

Record and immediately integrate customer activity and response history with existing customer data

Triggered messages are automated and require little to no intervention to intelligently interact and engage with customers across channels. Potential triggers may include:

Customer Interaction Management

  • Email opens
  • Link clicks
  • Form submissions
  • Purchases
  • Social interactions
  • Abandoned shopping carts
  • SMS responses
  • Calls to call center

Deliver coordinated and consistent brand experiences:

Ensure your customers always receive the most relevant content and offers by managing all cross-channel interactions from a single platform.

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