Improving customer experience and driving engagement
Customer Intelligence Platform
Experian’s proven infrastructure of people, process and technology for enhancing
customer experience and delivering business impacting customer engagement. Built on
a foundation of data, our hosted, end-to-end data management solution leverages a
three hub approach to capture and integrate data from across channels (Integration)
, understand how to maximize customer value (Intelligence) , and
optimize customer interactions with context and relevance (Interaction)
This solution and infrastructure was designed to address key challenges posed by
our rapidly changing marketing landscape:
Enterprise Customer Intelligence
Digital and addressable media
Intelligent customer interactions
Marketing performance and ROI
Using a highly scalable engine, our Customer Intelligence Platform delivers a suite
of capabilities that provide immediate benefit to marketers:
Cross-channel data quality (standardization, hygiene, enhancement)
Data access to drive customer insight and intelligence
The three-hub approach, delivering one-stop shopping for clients seeking full
cross-channel measurement and engagement:
A Foundation of Data
Experian understands how to develop a multidimensional view of a customer that
span online, offline, social and mobile channels. Those views are composed from your
data (transactional, customer, promotional), outside data (ratings and reviews, web
behavior, etc.) and Experian’s unparalleled data assets.
Experian leverages over 30 years of data management expertise to accept and rationalize
all of your customer information and achieve multi-channel customer identity resolution.
Multi-sourced data acceptance, hygiene, aggregation, enhancement and cross-channel
linkage combined to provide a comprehensive, cross-channel view of your customers.
Marketers’ ultimate focus remains the same – wooing and delighting
customers. Experian helps our client achieve this by delivering the actionable insights
that drive effective marketing efforts and help optimize customer interactions. Business
intelligence and campaign planning/management capabilities include: reporting, behavioral
analytics, strategic segmentation, predictive modeling, customer targeting, offer
optimization, response attribution, measurement and analysis.
To close the loop and build true cross-channel relevancy, Experian offers the means
and mechanisms to deliver the right message to the right person through the right
channel at the right time. Contextually relevant customer interactions can be managed
and optimized across traditional, digital, social and mobile channels. Importantly,
this includes coordination and management of high volume batch, triggered and real-time
These three hubs work in tandem to provide marketers with a single platform for
managing all of their marketing efforts, improving customer experience and driving
Get more information
Please fill out the form below to get more information about our services.
If you would like to talk to a representative, please call us at (844) 747-1667.