Designing your cross-channel playbook: Email and social
Email has long been many marketers’ MVP, but the brand-to-customer relationship is no longer one-way. Social media gives consumers a way to share their likes and needs, enabling a two-way conversation between customers and the brand. When the marketing strategy between these two channels is unaligned, the relationship will falter. But coach email and social to work together, and you’ll score more runs with your customers in every inning.
Based on the responses to our interactive quiz, this eBook explores four levels of email-and-social integration. On each page, you’ll find tips and recommendations for how you can move to the next level. Fill out the form to download it now!