Customer reporting and insights across the board
Gather customer and campaign insights in one place
Today's connected consumer expects brands to deliver relevant and meaningful communications each and every time, and to pull this off, you need meaningful customer reporting to continually improve marketing programs.
The Experian Marketing Suite provides direct access to real-time campaign performance, customer insights and activity data for program optimization, all from a single platform.
Our platform takes the hard work out of creating simple, yet informative customer insight and campaign performance reports.
An intuitive report builder makes it easy to create powerful customer campaign reports that highlight customer-centric insights. The Marketing Suite's reporting and insights is powered by big data storage that scales to support diverse data formats so you can quickly run reports off any campaign or data point in the platform.
Report and insights features:
- Report builder: Our simple but powerful report builder gives you the flexibility to create graphics-driven, custom reports that synthesize customer data from any channel, so you can analyze and optimize cross-channel campaign performance.
- Report library: Gain access to a library of prebuilt reports and dashboards that can be used to generate actionable insights across channels.
- Easy distribution: You can easily distribute reports to select recipients on a scheduled or ad-hoc basis straight from the platform.
Explore our resources
In this webinar, industry leaders from The Relevancy Group and Experian Marketing Services share why analytics is critical for marketers who are looking to separate the signal from the noise and discuss how marketers who utilize sophisticated analytics programs (like attribution, deep personalization and real-time decision making) can double the monthly revenue of those who do not.
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