Develop sophisticated audience segments
Leverage advanced segmentation to personalize communications.
Broad based, single-channel communications are obsolete. Today, customers expect personalized, consistent cross-channel interactions that are relevant to their needs.
Personalized marketing campaigns require tools that allow you to perform accurate, data-driven customer segmentation so you can reach the right audience segments and build meaningful, one-to-one interactions and relationships.
The Experian Marketing Suite makes it easy to tackle customer data segmentation through an intuitive, drag-and-drop interface that gives you the power to create complex and sophisticated segmentation logic, without having to write a single line of code.
Data consolidation and data segmentation capabilities in the Marketing Suite make it easy to filter customer data, allowing you to amplify the opportunities to build one-to-one relationships with customers. Access any data point stored in the platform to create custom audience segments and take personalized marketing campaign to the next level.
Customer data segmentation highlights
Segmentation. Build customer segments based on any data point stored within the platform.
Filters. Create true 1:1 personalized marketing by leveraging intuitive filters to determine what content a customer should receive.
Intuitive interface. An intuitive, drag-and-drop interface makes it simple to create data-driven business rules that define customer segments. No coding required.
Bass Pro Shops leveraged Experian Marketing Services' Email Insights cooperative to mine global email activity among inactive subscribers and achieved a 9% engagement rate, winning inactive customers back by increasing brand interactions.
A large merchandising brand was struggling to manage a wealth of customer data that was growing in both size and complexity. The volume of data being ingested added hours to the segmentation processes, making it difficult to create audiences efficiently and deliver mailings as scheduled. The brand leveraged the Marketing Suite's enhanced data optimization capabilities and saw the run time of its mission critical segmentation processes shorten from 9 hours to 20 minutes. The drastic performance gains and substantial time savings have allowed for deeper segmentation, more frequent mailings and increased conversions.
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