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Building customer loyalty in a cross-channel world

Building customer loyalty in a cross-channel world

What will happen if marketers don’t optimize across channels?

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Cross-channel campaign management

Experian Marketing Services cross-channel marketing platform is designed to help marketers effectively centralize the production and management of campaigns across all channels. Unlike other cross-channel campaign management offerings, where campaign assets are managed in separate systems or across channel-specific vendors, Experian Marketing Services’ fully integrated cross-channel marketing platform provides a central location for marketers to plan, manage, execute and optimize all campaigns across channels in a highly sophisticated and stream-lined fashion. This allows marketers to focus less on the logistics required to deliver the correct content and more on creating consistent and coordinated experiences for their customers, regardless of the device or channel.

  • Ensure consistently branded campaigns with cross-channel content that can be easily created and inserted into any message in any channel
  • Create sophisticated dynamic content rules that are reusable across channels, and automatically influenced by a combination of real-time, integrated customer data, and deep consumer insights:

Deliver more coordinated and consistent messaging throughout the entire customer lifecycle

  • Demographics
  • Psychographics
  • Lifestyles
  • Attitudes
  • Preferences
  • Transactions
  • Opinions
  • Beliefs
  • Interactions

  • Edit and proof content and business rules for campaigns across all channels from a single location.
  • Coordinate the delivery of campaigns in a single channel or across multiple channels through advanced workflow management tools and a visual program builder.

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