Sending coupons or redeemable offers has been a long-standing marketing tactic used to grab consumer attention and drive demand. As new consumer behavioral trends emerge, marketers have evolved with new digital technologies to engage them. As a result, the way today's brands are using coupons in their marketing campaigns has advanced.
In this report, Experian Marketing Services investigates how marketers are implementing coupons and codes in their email campaigns and the way consumers are engaging with them.
Key topics featured in this report are: