The Simmons national consumer study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.
The study, released quarterly, simplifies and enhances consumer and media research reporting on over 60,000 data elements, including:
The Simmons national consumer study utilizes a patented*, multi-frame sample design.
*U.S. Patent No. 7,246,035
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